client
date

Ongoing

Services

Literature, Campaigns, Signage

Project Introduction

The Scottish Credit and Qualifications Framework (SCQF) is the qualifications framework for Scotland. It features qualifications offered by schools, colleges, universities, workplaces, training organisations, and in the community.

SCQF Annual Conference image
SCQF meeting with First Minister John Swinney

Project details

Straightline Creative has partnered with The Scottish Credit and Qualifications Framework for over seven years, delivering a wide range of marketing and promotional materials. From key training toolkit, ‘My Skills, My Future’ to a series of annual reports, we have supported SCQF in communicating its mission, impact and learner journeys through clear messaging, striking design and accessible formats. Our work has included brand-consistent print and digital collateral, infographics that simplify learning frameworks, event materials, social media assets and tailored templates to streamline future communications. By combining strategic storytelling with measurable campaign delivery, we’ve helped increase stakeholder engagement, broaden awareness of credit-transfer pathways and promote lifelong learning across Scotland.

SCQF My Skills, My Future training pack internal design
SCQF My Skills, My Future training pack individual module sheets
SCQF promotional brochure cover
SCQF My Skills, My Future Adviser’s Guide brochure cover
SCQF 2022 Operational Plan brochure cover
SCQF 2022 Annual Impact Report brochure cover
SCQF 21 Year Anniversary brand identity
SCQF 25 Year Anniversary brand identity