Project Introduction
The Scottish Credit and Qualifications Framework (SCQF) is the qualifications framework for Scotland. It features qualifications offered by schools, colleges, universities, workplaces, training organisations, and in the community.


Project details
Straightline Creative has partnered with The Scottish Credit and Qualifications Framework for over seven years, delivering a wide range of marketing and promotional materials. From key training toolkit, ‘My Skills, My Future’ to a series of annual reports, we have supported SCQF in communicating its mission, impact and learner journeys through clear messaging, striking design and accessible formats. Our work has included brand-consistent print and digital collateral, infographics that simplify learning frameworks, event materials, social media assets and tailored templates to streamline future communications. By combining strategic storytelling with measurable campaign delivery, we’ve helped increase stakeholder engagement, broaden awareness of credit-transfer pathways and promote lifelong learning across Scotland.











