Project Introduction
Straightline Creative has worked with Serco for over 10 years, delivering a co-ordinated, multi‑project programme covering print, digital and internal communications.
Project details
We have produced brochures and corporate literature that distil complex services into clear, professional narratives, alongside web and email designs that prioritise usability, accessibility and brand consistency. We developed internal brand identities and a regular staff newsletter to improve engagement and internal alignment, plus bespoke exhibition stands, event collateral and on‑site graphics to maximise impact at conferences. Each piece combined high‑quality creative thinking with rigorous production standards: alignment with existing brand guidelines, precise artworking and print specifications chosen to balance finish and cost. The result was a cohesive suite of communications that reinforced Serco’s brand, supported commercial and recruitment objectives, and delivered strong value through competitive pricing and attentive client care.
